About

We make foodand drink brandsstand up.

Prowlup is an independent branding and packaging studio for food, beverage and FMCG brands. We work from France with brands sold in France, the UK, the US and the Gulf, in English and French.

Giant Wei Ming tteokbokki curry cup on a hill, a woman lifting its lidWei MingJust Orange ad on yellow, with orange splashesBarakatWei Ming cherry acerola syrup bottle under a falling cherry on blackWei MingOcean Spray Craisins Milk Chocolate pouch rising from a swirl of flowing chocolate, with a cut chocolate-coated cranberry aboveOcean SprayWoman in pink carrying a giant Wei Ming tteokbokki curry cup across a green fieldWei MingGolden Mountain range: Original, Chilli and Honey bottles side by sideGolden MountainPanzani range: Fusilli, Rigatoni and Penne boxes with their geometric iconsPanzani

We learned packaging inside a food company.

Prowlup was founded by Alexis Astier after years in a food production and import business, where packaging meant supplier dielines, printer proofs and French labelling rules every week.

So the dieline and the allergen list are on the desk from the first sketch.

Print-ready French label designed for Wei Ming
Wei Ming, print-ready French label. Client project.

What we do

We do not print, photograph, translate or write copy, and we do not sign off labels legally. We hand clean files to the partners you already work with.

How we think about a pack.

Shelf first

Shoppers give a pack a few seconds, from a few metres away. We study the aisle before we draw anything.

Regulation from day one

Allergens, minimum type sizes and recycling marks go into the first layout. Nothing gets squeezed onto the back at the last minute.

  • INCO allergens
  • x-height 1.2 mm
  • Triman
  • Nutri-Score
Food label design

Same studio, start to finish

The studio that writes the strategy also prepares the print files, so nothing gets lost in a handover.

How a project runs.

  1. Discovery call

    We talk about your product and when it needs to be on shelf.

  2. Brief and proposal

    Every technical and regulatory input, collected upfront.

  3. Strategy and direction

    We read the category and choose where the brand stands.

  4. Design

    Front and back of pack, two to three rounds of revisions.

  5. Print-ready files

    Files checked against your printer’s specifications.

Who we help

New brands preparing their first launch.

Established companies rebranding or extending a range.

Larger groups with an ambitious project to get right.

We work from France, in English and French.

  • FRFrance
  • UKUnited Kingdom
  • USUnited States
  • UAEUAE and the Gulf

Tell us about your product.

Start a project