Barakat, Le goût du vrai

Five juices with nothing added: no syrup, no additives. On social, juice brands all look alike: a bottle, some fruit, a white background. The range needed a launch campaign that makes the "nothing but fruit" promise obvious in under a second.

"Le goût du vrai" (the taste of the real thing): each flavour owns its colour and its fruit, nothing else on screen. The fruit is shown whole, cut and splashing, so the product reads as fresh before a single word is read.

A carousel built like a story: one ad per flavour with three simple benefits, a lifestyle slide with the four claims (100% natural, no additives, vegan, recyclable pack) and a "which one will you pick" finale.

The flavour posters are also delivered in high definition, ready for print, paid social and retail, with the same layout so every format reads as one campaign.