Wei Ming, La cuisine asiatique pour tous
La cuisine asiatique pour tous
An Asian food brand sold in French supermarkets, from frozen dim sum to bubble tea kits. We built the campaign imagery for the whole range and the print-ready labels behind it.
Packaging designFood label designProduct visualsSocial assets
Wei Ming sells more than fifteen Asian products in France, from frozen dim sum and tteokbokki cups to syrups, noodles and a bubble tea kit. Each one needed imagery strong enough for retail and social, while the whole range still had to feel like one brand.
Two registers, one for each job. Playful, oversized scenes for the snack and drink products that need to stop the scroll. Warm, appetising food photography for the dim sum and pantry products that need to make people hungry. The pack is always the hero and is shown exactly as it is on shelf.
A dedicated scene for each product, delivered in vertical 9:16 for stories and reels and in landscape for web and retail screens.
Print-ready label artwork for the French market: nutrition table, ingredients with allergens highlighted, storage and preparation advice, Triman and sorting info, importer address and barcode, laid out to the supplier dieline.
- Market
- France
- Category
- Food
- Format
- Frozen, ambient and drinks range, 15+ products
- Year
- 2026
- Type
- Client project
What this project provesA full product range brought to life for retail and social, without ever losing the brand.
More work
